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Who Says Christmas Only Comes Once A Year?

Learn the story behind the Christmas-In-July phenomenon –
and 5 ways you can celebrate it too!

Christmas In July

Most attribute the first Christmas in July celebration to a summer camp in Brevard, NC in 1933. At Keystone Camp they celebrated on July 25 with a Christmas tree surrounded by white “cotton snow”, a gift exchange amongst campers and a visit from Santa.

A movie from the 1940s entitled Christmas in July furthered the concept. The film, written and directed by Academy Award winner Preston Sturge, tells a heartwarming story about a workplace practical joke gone awry as an office clerk, believing he has won a $25,000 prize, takes his girlfriend on an extravagant Christmas shopping spree…in July! Retailers jumped on the concept starting in the 1950’s with July sales and playful marketing initiatives.

santa on the beach

person shopping on computer with wrapped gifts

Embrace The Fun

If celebrating Christmas in July seems like folly, consider there are some solid benefits to embracing the concept. Not only can you get some good deals during Christmas in July sales events, but it can take the mind off sweltering summer temperatures or help some cope with seasonal depression by creating feelings of peace, joy and love more common to Christmastime.

If you’re looking to test out the Christmas in July concept for yourself, here are 5 ways to get started:


Snuggle up on the couch for a movie night with holiday movies, like White Christmas, Christmas Vacation or even the original Christmas in July. Read a wintery book like The Polar Express or The Call Of The Wild, they may even provide a much-needed cooling effect during warm weather. Or, do your cooling off outdoors with some “sledding” on a classic slip-and-slide!

family watching christmas movie

peppermint milkshakes


Cook a traditional holiday meal with some summertime twists, like potato salad instead of mashed potatoes, fresh berries instead of cranberry relish, corn on the cob instead of stuffing or turkey cooked on the grill instead of in the oven. For extra fun add peppermint milkshakes or a snow-cone snowman in Christmas colors.


Get in the spirit with shopping ahead of the hectic holidays for some of the best deals of the season. You’ll avoid crowds and ensure everything you want is in-stock. Plow & Hearth has Christmas in July deals on holiday décor, gifts, everyday faves and more. Save up to 75% Off catalog prices and have fun embracing the wonder of the holidays – during the summer!

Snowman Family Holiday Accent, Set of 3

beach themed christmas tree


Decorate a small Christmas tree with beach-themed ornaments, fresh flowers, or a tropical summer palette of coral, lilac, lemon or turquoise. Set up fairy lights in your living room or string them in your backyard on a patio, deck or in the trees for added ambiance.

Gift Giving

Have fun giving friends or loved ones a cool summertime gift, like pool float, sidewalk chalk, s’mores ingredients, a flip-flop wreath for their door, beach-print pillow or a fun and functional item for their summer backyard buddies like cottage birdhouse, flamingo birdbath or sunflower bird feeder.

Tropical Flamingo Pedestal Birdbath
Boho Style Summer Flip-Flop Metal Wreath

No matter how it started or where it’s celebrated, Christmas in July has become an enjoyable summertime event with its own set of traditions and festivities. Join in the fun for a summery dose of holiday spirit, merry decorating and bargain hunting.

Plow & Hearth is here for all your holiday needs, whether they’re in July, December or all year long!

Get more inspiration from Plow & Hearth:

Tue May 28 21:42:09 EDT 2024