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Home > Footwear & Apparel > Shop by Brand > Life is Good® Clothing
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Life is Good® Clothing
In 1989, brothers Bert and John Jacobs designed a tee shirt and printed some up, despite not knowing a thing about the clothing business. For five years they traveled the East Coast trying to establish the Life is good® clothing brand. It didn't happen, at least not until they found their mascot, a simple stick-like figure named Jake who had an ear-to-ear grin. People fell in love with Jake and his simple message of optimism, and Life is good® tee shirts featuring him became instant bestsellers. And the rest, as they say, is history. When you wear Life is good® clothing, you know it speaks the honest truth – Life is good® shirts are so soft and comfortable, that life really is good, if not great! With their short but humorous slogans, our popular Life is good® clothes are certain to make you smile.
What began as a small retail store in Madison, Virginia in 1980 has grown into 26 retail stores and a multi-channel online and catalog business. Through the years, we've remained dedicated to our guiding principles: we treat our customers like neighbors and friends and offer quality products backed by our full satisfaction guarantee.
"Great product and trusted company. You just can't go wrong with Plow & Hearth" -Plow & Hearth customer
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Estimated Standard Shipping Delivery Dates



Delivery time estimates do not apply to personalized, large or heavy items (over 20lbs.) that require special shipping, items shipped directly from the manufacturer, or out-of-stock items.

Delivery estimates only apply to the contiguous United States. Saturday, Sunday and national holidays are not considered business days for these estimated transit days.

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