In 1989, brothers Bert and John Jacobs designed a tee shirt and printed some up, despite not knowing a thing about the clothing business. For five years they traveled the East Coast trying to establish the Life is good® clothing brand. It didn't happen, at least not until they found their mascot, a simple stick-like figure named Jake who had an ear-to-ear grin. People fell in love with Jake and his simple message of optimism, and Life is good® tee shirts featuring him became instant bestsellers. And the rest, as they say, is history. When you wear Life is good® clothing, you know it speaks the honest truth-Life is good® shirts are so soft and comfortable, that life really is good, if not great! With their short but humorous slogans, our popular Life is good® clothes are certain to make you smile.