In 1989, brothers Bert and John Jacobs designed a tee shirt and printed some up, despite not knowing a thing about the clothing business. For five years they traveled the East Coast trying to establish the Life is good® clothing brand. It didn't happen, at least not until they found their mascot, a simple stick-like figure named Jake who had an ear-to-ear grin. People fell in love with Jake and his simple message of optimism, and Life is good® tee shirts featuring him became instant bestsellers. And the rest, as they say, is history. When you wear Life is good® clothing, you know it speaks the honest truth – Life is good® shirts are so soft and comfortable, that life really is good, if not great! With their short but humorous slogans, our popular Life is good® clothes are certain to make you smile.
Life is Good® Clothing
What began as a small retail store in Madison, Virginia in 1980 has grown into 24 retail stores and a multi-channel online and catalog business. Through the years, we've remained dedicated to our guiding principles: we treat our customers like neighbors and friends and offer quality products backed by our full satisfaction guarantee.
"Great product and trusted company. You just can't go wrong with Plow & Hearth" -Plow & Hearth customer
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