|
|
|
|
|
January 22, 2009
(MADISON, Va.)- The Plow & Hearth Campaign to Reforest America, a yearlong effort to plant one million new trees in forests across the country, has reached the halfway point. Launched last September in collaboration with the National Forest Foundation and in addition to its heritage program, Plow & Hearth has already hit the 500,000 seedling milestone.
"The response to this initiative from our customers has been tremendous," said Plow & Hearth president Tim Hopkins. "At a time when our nation recognizes, perhaps more than ever, the responsibility we all have to be prudent stewards of our environment, the Plow & Hearth family has demonstrated a true commitment to helping restore some of our hard-hit national forests. A half a million trees in less than four months - that is really an accomplishment."
After every Plow & Hearth purchase, customers receive an email that allows them to select among three U.S. national forests to receive a tree-seedling. Of those consumers who chose to donate to a U.S. national forest in need:
- Thirty-five percent allocated seedlings to the Huron-Manistee National Forest in Michigan. These trees will help restore the Kirtland's warbler nesting habitat.
- Florida's Ocala National Forest will receive 26 percent of the seedlings to replenish the forest's diminished longleaf pine.
- Twenty-seven percent designated seedlings to help restore the San Bernardino National Forest in California, which wildfires destroyed much of in September 2007.
- Approximately 12 percent of customers opted to leave it to Plow & Hearth to determine where their seedling is delivered.
be distributed.
Additionally, the Plow & Hearth heritage program Planting Two for One®, donates two seedlings for every tree used to generate a catalog, and also helps replenish forests in need. Since its inception in 1991, this program has led to the reforestation of more than 1.5 million trees in its home state of Virginia. This year alone, it is anticipated that the Planting Two for One® program will account for 40% of all seedlings to
In addition to its environmentally conscious programs, Plow & Hearth also offers practical, eco-friendly products for composting and pest control, energy-saving insulated curtains and fatwood made from pine stump waste and more.
To learn more about the Campaign to Reforest America, visit www.plowandhearth.com/trees
About Plow & Hearth
Plow & Hearth began as a small retail store in Madison, Virginia in 1980 and has grown to become a respected national catalog, retail and Internet company with more than 5 million customers. For over 25 years, the company has been a trusted source of unique, enduring products for the hearth, home, yard and garden, helping customers create an environment that is comfortable and welcoming, warm and personal. As part of their product development initiative, Plow & Hearth works with artisans and manufactures around the world to develop innovative products created from uncommon materials and crafted by hand. Special considerations is given to those products made with environmentally friendly materials as well as products that will encourage customers to be more environmentally responsible, such as composting products and energy savers. Every item they sell is backed by a 100% satisfaction guarantee. The Plow & Hearth Family of Brands also includes quality toys from HearthSong and Magic Cabin, and weather instruments from Wind & Weather. Plow and Hearth is a subsidiary of 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS).
About 1-800-FLOWERS.COM , Inc.
1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. One of the top 50 online retailers by Internet Retailer, as well as 2008 Laureate Honoree by the Computerworld Honors Program and the recipient of ICMI's 2006 Global Call Center of the Year Award, 1-800-FLOWERS.COM(R) (1-800-356-9377 or www.1800flowers.com) offers the best of both worlds: exquisite arrangements created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight "Fresh From Our Growers(R)" As always, 100% satisfaction and freshness are guaranteed. The Company's BloomNet(R) (www.mybloomnet.net) international floral wire service provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, Inc. "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or (www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.(R) (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May Confections Brands (www.fanniemay.com and (www.harrylondon.com); gourmet foods from Greatfood.com(R) (www.greatfood.com); wine gifts from Ambrosia(R) (www.ambrosia.com); gift baskets from 1-800-BASKETS.COM(R) (www.1800baskets.com) and DesignPac Giftssm (www.designpac.com) as well as Home Decor and Children's Gifts from Plow & Hearth(R) (1-800-627-1712 or www.plowandhearth.com), Wind & Weather(R) (www.windandweather.com), HearthSong(R) (www.hearthsong.com) and Magic Cabin(R) (www.magiccabin.com). 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.
About National Forest Foundation
Founded by Congress in 1991, the National Forest Foundation works to conserve, restore and enhance America's 193-million-acre National Forest System. Through community-based strategies and public-private partnerships, the NFF enhances wildlife habitat, revitalizes wildfire-damaged landscapes, restores watersheds, and improves recreational resources for the benefit of all Americans. The NFF's Friends of the Forest® program helps build awareness of the issues and values surrounding our National Forests through outreach and volunteer opportunities. To learn more, visit us at www.nationalforests.org.
|
Contacts:
Plow & Hearth
Jon Newman, 804-788-1414
jnewman@hodgespart.com
or
Kelly V. Lobanov, 804-788-1414
klobanov@hodgespart.com
|
|
|
|
|
|
Flower Delivery
Martha Stewart Flowers
Weather Instruments
Household Gifts
Children's Toys
Classic Toys
Gourmet Popcorn
Gourmet Cookie Gifts
Chocolate Gifts
Gourmet Chocolate
Buying Wine is Easy!
California Wines
Gift Baskets
Party Ideas
Outdoor Living